How many Australians coped with COVID stress: alcohol

Watching Catherine McGregor chatting with psychologist Dr Tanveer Ahmed on Sky Australia (People will have to ‘rethink’ New Year goals as a result of COVID-19 uncertainty), I remembered that many of my friends have been coping with COVID-related stress by substantially increasing their alcohol consumption. This is a general phenomenon across the community, not just among my friends, as evidenced by survey data (e.g. Alcohol consumption rises in Australia as COVID pandemic continues) and retail turnover data, which show a huge spike in liquor sales at bottle shops in 2020 (see chart below, noting SA stands for seasonally adjusted).

There was some substitution from liquor which would otherwise have been purchased at restaurants and pubs (see chart below), of course, but it appears very likely alcohol consumption has increased.

Indeed, ABS National Accounts data up to September quarter confirm substantially higher consumption expenditure on alcoholic beverages in 2020 (see chart below).

Clearly, it’s a challenging time for people’s mental health, but experience and evidence suggest higher alcohol consumption is undesirable. In his report Bingeing, collateral damage and the benefits and costs of taxing alcohol rationally for FARE in 2012, Dr John Marsden of Marsden Jacob (my employer at the time) wrote:

Alcohol brings substantial pleasure to consumers…However, alcohol also brings major costs to drinkers, others in proximity and to broader society. The full range of costs to society as a whole includes health harms from over 50 cancers, absenteeism, workplace accidents and productivity loss across the economy, motor vehicle accidents and a wide range of harms to others.

If someone gets around to doing a comprehensive cost-benefit analysis of Australia’s COVID response, they ought to consider any long-term damage resulting from Australians upping their booze consumption this year.

Please feel free to comment below. Alternatively, you can email comments, questions, suggestions, or hot tips to

This entry was posted in Retail trade and tagged , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s