Comments on BrewDog being lured to Brisbane in the Broadsheet

I was interviewed by Matt Kirkegaard, beer educator and commentator, for his latest article in the Broadsheet:

Is Scottish Superstar BrewDog’s Arrival Good for Brisbane’s Brewing Scene?

The debate over whether the Queensland Government should have offered financial incentives to lure the Scottish craft beer company to Brisbane was started by my colleague Nick Behrens, Director of QEAS:

Why the State Government is ‘NUTS’ to offer Scottish beer giant BrewDog industry assistance

Both Nick and Matt were interviewed by 612 ABC Brisbane’s drive time presenter Steve Austin on the issue last week:

The Beer Economy: Is BrewDog a good investment for Queensland?

Finally, if you’re interested in beer, check out Matt’s website:

Newstead Brewery

I was lucky enough to go on a tour of the Newstead Brewing Co. at Milton last year

This entry was posted in Industry policy, Uncategorized and tagged , , , , . Bookmark the permalink.

2 Responses to Comments on BrewDog being lured to Brisbane in the Broadsheet

  1. Jim says:


    Great stuff and I heard both Nick and Matt being interviewed last week. I’m with Nick on this one. I fear the Queensland Government has been sold a ‘(brew)pup’ on multiple levels:

    1) BrewDog’s claim to fame is that they are the ‘punks’ of the brewing industry and would really shake things up. But they are about a ‘punk’ as a Billy Idol covers at a sirromet winery on a Sunday afternoon. Fancy website (not ‘punk’); £53,686,680.00 equity raising to date (very not ‘punk’); James Watt (founder) has degrees in economics and law, and Martin Dickie (other founder) has a degree in science (very, very not ‘punk’), and; negotiating with Governments for largess (very, very, very not ‘punk’).

    2) Craft beer (noun) “a beer made in a traditional or non-mechanised way by a small brewery”. BrewDog employ 1,000 people (CUB employ 1,600). BrewDog sell their product in 50 countries, and made a £5,000,000.00 profit last year. Craft beer they are not…..or ‘punk’

    3) BrewDog have already achieved penetration into retail outlets in Australia without a physical brewing presence because they are big, sophisticated, and can negotiate as equals with Woolies and Coles for access to shelf space. The local craft breweries can’t. If Government wants to throw their support behind the local craft brewing industry (why?), they would be better off addressing retail market access issues for local brewers – not underwriting a multinational in the vane hope it might crowd in other activity (just like Virgin did right??).

    In 1979, ‘punk’ lost its way when the Sex Pistols sold out the genre and released the great rock and roll swindle. In 2018, the State Government sold out the local craft brew industry to some slick brewing executives pretending to be ‘punks’. Cheers to that for good policy….

    PS: BrewDog’s stouts are very good.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s