International visitor numbers increasing – but Qld doing poorly in attracting them

Pete Faulkner has a good post today on the new ABS overseas arrivals and departures data for May 2014: Arrivals hit new highs as China continues to grow. While arrivals to Australia hit new highs, Queensland doesn’t appear to be picking up much of the growth in visitor numbers (see chart below). As I’ve posted on before, Queensland’s share of international visitors has been declining in recent years (see Tourism & Events Qld deserved funding cut). As part of its current industry assistance review, the QCA should undertake a thorough review of Tourism and Events Queensland to determine whether its tourism promotion activities could be better directed, whether that be to other promotional campaigns or to more pressing Government priorities in health and education.

Intl visitors

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