Mark Beath at Loose Change (Folks are dumb where I come from!) has noticed there is now a record low proportion of international visitors to Australia declaring the State they spent the most time in was Queensland (N.B. data only available since 1991). In recent years, Queensland has lost significant market share to Victoria (see chart below).
While international tourism to Queensland is recovering (International Tourism Snapshot), clearly it would be recovering more strongly if we could reverse the loss of market share. I’ve previously posted on how: